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The Research Says Otherwise

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Evidence Based Strategy for Health and Wellness Businesses

You're not short on ideas - You're short on time to execute them, the energy to test every option, and clarity on which one actually matters now.

You're managing client work, operations, team decisions. You're watching competitors make claims you know aren't backed by evidence. The wellness industry runs on hype, and you're trying to build something more credible than that.

Every guru has a framework. Every course promises transformation. But you need someone who understands both the business reality and the research. Someone who can tell you what's worth your time and what's just noise.

That's where I come in.

Business Clarity

Heather Vincent of Sage Strategy holding a mug outdoors, wearing a blue sweater with a red star

You're running a health or wellness business. You know your field. You're committed to doing this the right way. But you're drowning in options and the noise is deafening, and you remain stuck in analysis paralysis.

I help wellness founders and organisations make strategic decisions backed by evidence, not trends.

I also train women over 40 using strength protocols designed for perimenopause and menopause.

Both require ignoring the hype and focusing on what actually works.

The Reality

Lets Start Here
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When everything feels urgent, more advice is not what you need. I've worked with health and wellness founders for a decade, and I'm completing a Masters of Research in Health Science.

I help businesses make decisions grounded in evidence, not the latest trends. I recognise the patterns, tell you what to focus on first, and help you build the foundations to back up your claims.

Together we identify the next move, strengthen your systems, and I connect you with the right people.

No generic frameworks. Just clarity and credibility.

Strategy that Works

Heather Vincent of Sage Strategy sitting in a field of tall grass and yellow wildflowers, holding a silver laptop in a relaxed outdoor setting

The Difference

Most business consultants don't understand the wellness sector. Most wellness experts don't understand business strategy. And almost nobody is backing their advice in research.

I've spent a decade working with health and wellness founders, and I'm completing a Masters of Research in Health Science.

I help you make decisions backed by evidence, build credibility through proper research, and focus on what will actually work - not what's trending on Instagram.

Your business deserves better than hype.

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The Stillpoint® Framework

When you're overwhelmed, the first step isn't to do more - it’s to pause.

The Stillpoint® is where strategy begins. It's when you stop reacting and start assessing. In business, it's the difference between pursuing ten opportunities and focusing on the one with real traction.

In strength training, it's the foundation that protects your joints and builds muscle that lasts.

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Pause
Step back. Create space to see clearly.

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Focus
 Identify the priority and act. Everything else can wait.

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Build
Put the right systems (business) or training plan (strength) in place.

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Sustain
Keep showing up. Consistency matters more than intensity.

Ways to Work Together
Heather Vincent of Sage Strategy standing behind a white desk, smiling, with a laptop and mug in a clean, minimalist workspace
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About Me

I’m Heather and I've spent a decade working with health and wellness founders. You know your field inside out, but you can't always see what's blocking your business moving forward.

That's where I come in.

I'm completing a Masters of Research in Health Science because the wellness industry makes too many claims it can't support. I help businesses build credibility through proper research and make strategic decisions backed by evidence.

I'm also training as a personal trainer, specialising in strength training for women over 40. Most founders I work with are running themselves into the ground physically while building their businesses. Perimenopause and menopause change how your body responds to training, and most programmes are generic and ignore this reality.

Strategy and strength. Research and real-world application.

Ready to build a business backed by evidence instead of hype?

Work With Me
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  • "Heather's business insights were invaluable, and I highly recommend her to any founder looking for strategic direction."

    Holly Conroy, More Than Reflexology

  • "Heather is ethical, transparent and very personable, it has been a pleasure to work alongside Heather!"

    Nagore Benito, London Psychiatry Clinic

  • "Starting out with a business, I knew I needed support but no idea how to go about getting it! This is where Heather stepped in and found the perfect fit."

    Dr Susanna Petche, Trauma-Sense